One of the country’s top literary events, the San Diego Festival of Books brings together 20,000+ people for a day of panels, workshops and entertainment. My goal was to expand engagement, cultural relevance, and accessibility—while deepening connection to The San Diego Union-Tribune brand.

In 2023, we achieved record-breaking sponsorship revenue and increased attendance by 25%. I secured high-profile, diverse authors through mission-aligned partnerships, expanded virtual programming and created a sponsorship that funded participation for a school in a low-income community.