Best of Party

I produced the Best of San Diego Party, a sold-out event with 2,500 attendees and more than 100 restaurant and beverage partners. Collaborating with clients including JetBlue, Patrón, and Room & Board, I designed memorable brand activations that elevated the guest experience while delivering measurable ROI.

One highlight was the launch of JetBlue’s Mint first-class program in the San Diego market. My team and I developed an immersive “Mint Experience” featuring a branded lounge complete with flown-in premium seats, Mint-inspired cocktails, premium giveaways, and a targeted social media campaign that generated buzz before and during the event.